The electric two-wheeler market in India has been growing rapidly, with companies introducing affordable, practical, and feature-packed alternatives to traditional petrol-powered bikes. Adding to this momentum, Kinetic Green Energy and Power Solutions has launched its latest product – the E Luna Prime – at a starting price of ₹82,490 (ex-showroom).
This new electric moped is being targeted at the commuter segment and is designed to directly compete with 100cc and 110cc petrol motorcycles. With its blend of modern styling, practical features, and cost-effective ownership, the E Luna Prime aims to become a reliable mobility solution for both individuals and small businesses.
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Two Range Options for Everyday Needs
One of the highlights of the E Luna Prime is its availability in two range options – 110 km and 140 km per charge. This flexibility allows buyers to choose a variant based on their daily usage. For urban commuters who travel shorter distances, the 110 km model could be sufficient, while those covering longer routes or using it for business deliveries may prefer the 140 km version.
By offering these range choices, Kinetic Green is addressing a wide spectrum of buyers, making the E Luna Prime practical for both personal commuting and commercial applications.
Design and Features
Kinetic Green has focused on combining utility with modern design. The E Luna Prime comes equipped with:
- 16-inch alloy wheels for better stability on rough and uneven roads.
- A bright LED headlamp that enhances visibility and safety during night rides.
- A digital colour instrument cluster, which provides clear and modern information display.
- A sporty single seat for comfortable rides.
- A spacious front-loading area to carry goods, catering especially to small traders, shopkeepers, and delivery partners.
The scooter is available in six colour choices, giving buyers the flexibility to choose a design that matches their personality. The combination of style and functionality makes it appealing not only as a personal commuter but also as a workhorse for small businesses.
Positioned as a Petrol Bike Alternative
The company has clearly positioned the E Luna Prime as a direct rival to the entry-level 100cc and 110cc petrol motorcycles. With rising fuel prices and growing awareness about environmental sustainability, many consumers are looking for alternatives that combine affordability with efficiency.
The E Luna Prime, with its zero tailpipe emissions, low running costs, and practical range, aims to fill this gap. According to Kinetic Green, the running cost of the moped can be as low as 10 paise per kilometre. In addition, the company estimates the ownership cost at around ₹2,500 per month, which is far more economical compared to petrol-powered bikes.
Durability and Everyday Usability
Another factor the company has highlighted is durability. The E Luna Prime is built to handle rough terrains while maintaining rider comfort and efficiency. This is a crucial aspect in the Indian market, where road conditions vary widely, especially in semi-urban and rural areas.
Its lightweight structure (96 kg approx.) combined with robust wheels makes it a practical option for all types of commuters. Whether it’s navigating congested city streets or carrying small cargo loads, the design supports versatility.
Wide Availability Across India
Kinetic Green has already established a strong distribution and service network. With over 300 dealerships across the country, the company is ensuring that the E Luna Prime is widely accessible. This extensive presence is expected to boost customer confidence, especially for those shifting to electric vehicles for the first time.
The after-sales service and availability of spare parts will also play a significant role in convincing buyers to move away from petrol-powered bikes to this new electric option.
Growing EV Adoption in India
The launch of the E Luna Prime comes at a time when the Indian government is actively pushing for faster adoption of electric mobility. Incentives, subsidies, and improved charging infrastructure are gradually making EVs more appealing to the average buyer.
By introducing a practical, affordable, and commuter-friendly model, Kinetic Green is not just reviving the legendary Luna brand but also contributing to India’s journey towards greener transportation. The E Luna Prime can particularly help last-mile delivery operators, small traders, and budget-conscious families reduce transportation costs significantly.
Conclusion
The Kinetic Green E Luna Prime is more than just an electric scooter – it represents a strategic move to capture the growing commuter EV market in India. With a competitive starting price of ₹82,490, flexible range options, utility-driven features, and a strong dealership network, the E Luna Prime is well-positioned to attract both individual commuters and small business owners.
As fuel costs continue to rise and sustainability becomes a priority, this electric moped could emerge as one of the most cost-effective and practical mobility solutions in its segment.